Some beautiful advertising

         

Ljusne-Woxna              Nydqvist & Holm               Östergötlands velociped

embossing                     Wezäta a printing house   blue covers are uncommon *

     

Scania                                                                        Norrahammars bruk

      

Munksjö paper mill     Rich Jonsson                      H Sackmann

  

Photo: Ann-Sofie Persson (jpeg, tiff).

* Yellow, green, purple covers are also uncommon, but you expect blue covers. Because blue is a classic colour. You do not expect so much light colours, but red and blue. And therefor you think that blue is rare on covers – you look after the classy blue colour. Seed catalogues have pastel covers, but the paper is usually not coated or lacquered.

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