These posters are advertisements for a clothing company, Wahls kläder 1976. The illustrator Jane Bark is well-known and highly appreciated for her illustrations in the Swedish fashion magazine Femina in the 1960’s and 1970’s. Jane Bark introduced us to a new way of portraying the human body, the way it looks in reality.
She also worked with commercial advertisers such as Wahls kläder (Wahls clothing). The posters shown here belong to the National Library of Sweden’s ephemera collection. If the original purpose of the posters was to attract potential consumers of fashion clothes, the images are now heading for a second life. The posters will have their new home in our underground depositories in Humlegården for an indefinite period. The collections are available for onsite loan.
Posters from National Library of Sweden, Collection of Ephemera.
Wahls kläder, Illustrator Jane Bark 1976. Shelfmark: >A1 Qz-qcc 1976
Wahls kläder, Illustrator Jane Bark 1973. Shelfmark: >A1 Qz-qcc_1973
Wahls kläder, Illustrator Jane Bark 1971. Shelfmark: >A1 Qz-qcc_1971